Scott Colby, CPT just interviewed me recently for “Fit Pros Against Cancer.” My job: Help give away a TON of free fitness information to his listeners as they called into the show.

And I think I did a pretty good job.

You tell me… ; )

Here’s what we cover in just about 30 minutes…

1. How much fat can you burn (and inches can you lose) in just 6 days?…
2. How to make fatloss “easier” (not ‘easy’… but easier!)…
3. What to do about perimenopause and menopause stress and the fat-gain that comes with it… AND…
4. The “Stress-Free” dietplan for women who fight the “pooch” or who are going through perimenopause or menopause!
5. Is exercise worthless if you sit down while you work?…
6. What about fitness for “seniors”?… Can you gain muscle and shed fat past the age of 60?
7. An inhome exercise that lasts 7 minutes but that can increase the lifespan of women by up to 60%! …
8. The shocking truth about whole grains and disease…
9. The “myth” of shaping/building muscle AND dropping bodyfat at the same time… hear the TRUTH about this once and for all! …
10. How you can have your cake (literally!) and eat it too (i.e. get all the fatburning benefits while still enjoying desserts)…
11. How to “reboot” your key fatburning hormone using nothing more than the food in your refrigerator!…
12. This freee substance uses 90% or more of your calories… and you need more of it… find out what it is!…
13. The “Food Purist” versus the “Food Rebel”… which one are you?…
14. The one thing you can to TODAY without hardly any effort to improve your appearance and your health!…
15. 2 simple exercises you can do at work to remove back strain and improve your abs (yes… ABS!)…
16. Why the “baby boomer” generation is literally being left out of most fitness plans… and a plan that’s perfectly suited for all boomers!…
17. The 1 trick I use to workout without nagging injuries! …
18. Why exrercise decreases 1 critical sex-hormone… and what you can do to prevent it (even increase it!) …
19. The importance of strength over the age of 30 (it’s not what you think… and it’s VITAL!) …
20. And more!

Listen By Clicking The Play Button Below!

Products + Free Video Mentioned In Audio Include…

Several recent studies have pointed to the validity of doing very short cardio sessions (10 minutes) several times a day as being as beneficial… or even better… than one longer session. I agree, assuming you do some form of interval work in your cardio sessions. In fact, unless you want to drop a lot of bodyfat, you can get by with one 9-minute session a day if you do it right.

Quick Start: Try three super-short sessions with at least a 2-3 minute higher-intensity ‘burst’ in the middle. You do not have to go to the gym to do this. You can do this by walking stairs, stepping up and down on a low platform, or even walking outside. Let’s face it: 10 minutes is a lot easier on the brain than 30 minutes… and just as good.

For More Information: When you pick up my book The Every Other Day Diet you’ll have a chance to get my book 7 Minute Body for 1/3 the retail price for a limited time only.

In 7 Minute Body, I cover my personal 9 and 15-minute cardio sessions, my 3-minute abs workout (no kidding… I do not train my abs for more than 3 minutes!) and more.

Watch the presentation on my Every Other Day Diet homepage or just click here now to just pick up 7 Minute Body now.

One of the biggest myths out there is the myth that eating healthy costs too much.

Just the opposite… and I’ll prove it to you in three ways.

#1: Cash

Here’s some sample figures courtesy of my friend Scott Tousignant’s fitness blog…

2 medium size sweet potatoes $1 or… small fries from a fast food joint

2 red peppers $1 or… a can of pop

Bowl of oatmeal with fruit & protein powder $2 or… large bag of chips

6 Chicken Breasts $10 or… a sub combo from a fast food joint

18 eggs $3.50 or… a burger from a fast food joint

2 salmon fillets $15 or… large pizza

Loaded chicken salad (homemade) $3 or… bag of cookies

Large bag of oatmeal $3.50 or… 4 chocolate bars

Not much of a comparison, it is?

Yet the foods on the left would feed a family of two or more for 4-7 days… the foods on the right? 2-3 days if you live through it.

Tips to make the most expensive part of eating healthy — the cost of quality meats — go further include…

1. Use tofu fillers in chicken and beef recipes. Even if you hate tofu, you can barely taste the difference when combined properly.

2. Buy your meats in bulk online. You can find less expensive grass-fed beef and naturally-raised chicken and have it delivered to you if you live near a large city. If not, check the local farmers.

3. Eat meat only 3-4 times per week and use black beans with rice or inexpensive tuna for your other days. I eat tuna cooked in a skillet with lots of veggies and some olive oil almost every night and I LOVE the taste!

My book The Every Other Day Diet has over 40 pages of recipes in it to help you eat healthy and cheap… and you can still eat out and consume your favorite foods several times per week.

#2: Your Health

Do we ‘really’ need to talk about buy new (usually larger) clothes every year or two? Or about the health care costs associated with being even 20 pounds over your ideal weight, let alone more? How about the time you miss from work with excessive colds?

Eating healthy and taking care of your body adds years to your life… and for the record, the years eating poorly takes away from your life, on average, costs each American over 80,000 in medical expenses.

Want to add that to your food budget?

#3: The Big Picture

Anyone who has been fit knows the joy it brings… the freedom you feel from wearing whatever you want… the productivity you see from increased energy… the pace at which you move during the day.

Not only are these gifts priceless, but they are also massive cash-savers. Your productivity alone can add thousands to your bottom line each year, well off-setting any costs associated with eating quality food.

The Bottom Line…

Like any good accountant would suggest, you need to look at your ROI (return on investment) if nothing else.

What does investing in a better body, greater health, and vibrant energy do for your life? How can that actually translate into more income AND less expense?

You will be surprised.

Remember:
Don’t Quit. Get Fit!

P.S. If you want some tips on getting started with shedding that excess weight… go here for a short video… and prepare to take some notes! …

it’s freee….

Weight Loss Tips <--- click.here

Caution:

This sounds like a silly question, but it’s really the most important question you can ask:

“What REALLY makes me increase my bodyfat?”

Is it too many calories? Sure. That’s one part. But I know people who can eat 4-5K calories a day and not add an ounce.

Is it dietary fat? Rarely if ever.

Fat is necessary to melt bodyfat. It is true that fat has more calories per gram than protein or carbs, but let’s look at this logically:

40% protein; 40% carbs; 20% fat = 40% fat; 40% protein; 20% carbs

So… no. Increasing your dietary fat does not mean you’ll get fatter…

UNLESS… ready?

Your insulin levels are too high.

Elevated insulin is not only the prime cause of diabetes and a sign of being hypoglycemic, but it’s also the prime numero uno reason people get fat.

And insulin is stimulated most by too many carbohydrates… even the so-called “healthy carbs!”

HOWEVER… ready again?

You can still eat carbs… you do not need a “low-carb” dietplan every day in order to keep your insulin and bodyfat low.

You just have to know what TIME to eat the carbs.

There’s a time and place for everything and carbs are no exception.

I have a presentation here that tells you more about how important timing is and how you can eat your carbs (even sweets) and shed bodyfat…

… here:

The EODD System <--carb-friendly dietplan

That being said:

If I had to cut one thing out of my diet for 1-4 days it would definitely be carbs.

I need fat… fat helps melt bodyfat… and I have trained my body to use its own fat-stores for fuel.

( See how on the linked-page above )

I DEFINITELY need protein… and so do you.

Protein speeds up thermogenesis, or your body’s own fat-burning heat factory.

Protein also blunts your appetite so you naturally eat less.

Some carbs are healthy… and I do not recommend you cut out low-sugar fruits and green veggies… you need that stuff.

But you don’t need grains, breads, etc.

At least for a few days.

THEN… you need them… but only after you do two things.

Find out more here:

The EODD System <--carb-friendly dietplan

Remember: Don’t Quit. Get Fit!

P.S. My favorite “Feed Meal” (that’s what I call meals where I eat a lot of calories and carbs) is this:

Small serving of protein (1/2 my normal serving size) like chicken, tuna, etc.

Brown rice or baked potato

Slice of pecan pie (or Key Lime pie… yum.)

Then later that day I’ll have a few slices of New York-style pizza.

The next day I’m LEANER. It never fails.

The only time this can fail is if you do not set your body UP to receive these carbs and some junk food.

I call this my “Real World Favorite Foods Dietplan.” That’s not the name of my System but it could be! That’s exactly what it is.

I love it… so will you…

The EODD System <--carb-friendly dietplan

There’s not many people who do not want to burn more bodyfat.

If you are in the fat-burning club, then these 5 easy tips are for you:

5 Easy Fat-Burning Tips <— quick tips

Enjoy, and feel free to share this blog post with others.

P.S. If you would rather watch a short video on 3 keys to greater weight loss, then go here:

3 Keys To Weight Loss <— video tips

Abs.

Everyone wants a tighter tummy.

Guys want a six-pack… ladies want a slim, firm waistline… and yes, some want a six-pack too.

Why be sexist? ; )

So needless to say people are freaked out to find that I train my abs in about 3 minutes.

Total.

Here’s how:

7 and 14-Minute workouts <---discount

Let me give you the dirty facts about my abs.

They are the worst part of my body… and one of the best parts at the same time.

The “worst” bit has nothing to do with muscles or even bodyfat most of the time… but SKIN.

Remember, I was obese… 46-inch waist and 38 percent bodyfat.

So my skin got pretty messed up. It never quite recovered from that and I have a “bit” of loose skin around my abs.

Drives me nuts. I may have it removed! ; )

But other than THAT… my abs are pretty good.

Here’s a pretty recent shot (after a workout taken with an iPhone… so hardly a professional shot… but you get the idea… )

This is after THREE MINUTES of ab training done 2-3 times a week.

Let me spell out my thoughts on this:

If you are training your abs longer than 7 minutes a week you are doing something wrong… or you’re just wasting your time.

Sorry to break it to you, but abs develop fast.

It’s the BODYFAT you need to focus on.

Still, you need abs… and my HDT-Style Training in 7 Minute Body and 7 Minute Muscle will get you those abs uber-fast:

7 and 14-Minute workouts <—about HDT

Go watch and read how it works now.

Before you do, let me give you a substitute exercise for one of the three I recommend during my “3-Minute Abs” routine (found in both books on the page above.)

Hanging leg raises… they are the best when done the way I show you in my book.

BUT some people do not have the gym or the straps I recommend.

So do this instead: Leg raises on a Swiss Ball, bench or even off the floor.

Here’s the tip: Raise the legs, pause at the top for 2 seconds and blow ALL of your air out. Contract your abs HARD at the top.

Then and ONLY then lower the legs slowly.

If you do this right there’s no way to get more than 15 reps. I get about 8 before my abs give out!

That’s all it takes. You do NOT need “high reps” to develop your abs. In fact LOW reps work better…

You just need resistance… and my way of training gives you plenty.

This means a LOT less time doing the exercises and a LOT MORE time enjoying the nice set of tummy muscles you’ve built.

Sounds like a plan.

P.S. Here’s the latest for those interested in my ongoing legal issues with selling rights to a publisher.

This concerns YOU as the price for 7 Minute Muscle and 7 Minute Body will NOT be under my control as soon as the contracts are signed.

This was supposed to happen today… but as luck (for you!) would have it, I got caught in Austin traffic at 5:30pm and missed my 6:00 meeting with the publishers.

The president leaves town tonight-Sunday.

SO NOW… I can extend my half-price (more than half-off the Advanced Videos!) for a few more days…

… so go here:

7 and 14-Minute workouts <—discount

P.P.S. In case you’re wondering, this is not a clever marketing ploy… 7MM and 7MB are both being acquired by a publisher.

The recognize the amazing benefits this style of workouts offer anyone at any age… fatburning and muscle-shaping…

Otherwise they would not be writing such a nice check… : )

I bought a Jeep with it. So it’s not making me a millionaire or anything, but it’s nice to have my hard work rewarded!

Even nicer than that, I get the chance to almost give away my “baby” to you if you don’t have it already…

When the deal is done, here is what you can expect to happen:

1. The page below WILL change, and that includes the price… they think the price is not right. (I think that means too low… ha… ; )

2. The specials will end due to the fact they will send millions of people to the site rather than a few hundred thousand (my readers and my] affiliates send about that much.)

3. The book will end up in some bookstore eventually… and that’s FINE unless they want to alter the content… which I have a provision to prevent.

Sorry to ramble on about this, but I want you to know the integrity of the guy sending you emails every day…

Sure, I like to make a living. Who doesn’t?

But I won’t sell my soul to do it.

I won’t give up what I KNOW works to make a buck or two… so that means I maintain TOTAL creative control over these books even after the publishers take over.

In fact I’m negotiating a position WITH this firm so I can make SURE I maintain control… and folks, I HATE working for other people!

But it is worth it… IF I can keep the quality of the materials where they are.

And they are 100% solid.

And right now they are 200% cheaper than normal… so if you don’t know what all the fuss is about with all of this “7 minute workout” stuff (I prefer the 14-minute advanced workouts, which you can get too) …

then hop over here:

7 and 14-Minute workouts <—discount

When I wrote “7 Minute Muscle” and “7 Minute Body” (the in-home version; both books come in the same package) I thought I was doing the muscle-mass crowd a huge favor.

I was right… and I was wrong.

I was right because the 7MM-style training has put serious muscle shape, tone, and size on people from all ages.

I was WRONG because it did more than just add lean muscle:

THIS makes people THINNER…

7 Minute Body workouts <– fastest bodyshaping workout EVER

The short version of the science behind why this happens and a sample workout routine is included in today’s newsletter.

Yep: the workout I intended people to use for building muscle turned into one of the fastest ways to melt body fat.

Weird.

I say “weird”… it’s not that weird to me. I know why it works so well. But it was kinda weird for my readers.

The secret is density training.

Density is basically getting the most amount of work done in the least amount of time. More work in less time = more energy.

More energy spent = greater fatloss.

Fatloss (and muscle-shaping) is not an issue of length of time as much as it is an issue of work divided by time.

The body was made to perform in bursts, not in long bouts. This is why our immediate fuel sources (which come mostly from carbohydrates) are WAY too efficient… so much so that we store incredible amounts of fat from consuming too many of the “fast-fuel” foods.

The best way to combat this fat-storing problem is to use your body the way it was designed to be used: In bursts of fat-burning power that are intense, short, and highly focused.

That’s the basics behind density training.

More here:

7 Minute Body workouts <– fastest bodyshaping workout EVER

Want a practical example? Great… let’s look at a 7 Minute Muscle chest workout followed by a 7 Minute Muscle “GXP” Cardio workout.

Your total workout time: A whopping 16 minutes.

That’s “TOTAL” workout and cardio time, minus a short warm-up.

After your warm-up, you would start with the first of two “Phases”:

The first 5 minutes is called The Power Phase.

This is followed by The Mass Phase (Mass is for adding lean muscle) which last only 2 minutes.

During the Power Phase, your weight you select for any movement (from a bench press to a push-up) stays the same. This makes it very easy to shorten your rest intervals between sets.

Your repetitions will be a maximum of 5 for your Power Phase using a weight that’s about 60% of your normal 5-rep max. You will rest as little as possible between sets.

The first few sets will feel light, but as time progresses this “light” weight will become more and more challenging. In fact you will drop your repetitions down quite low in order to complete the 5-minute Phase… and that’s GOOD.

That’s what we want: As many repetitions as you can get during 5 minutes, but never exceeding FIVE repetitions, during your Power Phase.

Your rest intervals are up to YOU… you can rest a short or as long as you need.

This is a very creative and personal workout!

Your goal is simple: Get more TOTAL reps (called “Aggregate Repetitions”, or “AR”) than your previous workout.

This is what makes 7 Minute Muscle so unique: The progression is built-in.

Most people fail to progress in the gym because they simply do not track their workouts carefully enough.

With 7 Minute Muscle you don’t have to track an entire workout: Only ONE number. The total number of repetitions, or your “AR”.

Simple!

Your Power Phase for a chest workout may look like this:

EXERCISE:
Incline Machine Press (upper chest)

5 reps (rest 20 seconds)
5 reps (rest 15 seconds)
4 reps (rest 20 seconds)
3 reps (rest 30 seconds)
3 reps (rest 30 seconds)
1 rep (rest 20 seconds)
1 rep (end)

]Total AR: 22 reps
Total Time: 5 minutes

Your goal next time is to get 23 repetitions using the same weight. Once you can get 5 repetitions every set it’s time to increase the weight for this movement.

You would then move to your Mass Phase (2 minutes) which would be a different chest exercise for TEN repetitions.

Same goal, same principles apply… beat your previous AR.

The end result is a 7-minute workout that shapes your chest AND burns a lot of fat due to the principles of time/energy expenditure and the fact that muscle burns calories.

You end your 7 minute workout with “GXP” Cardio. This is 9 minutes long… that’s it! But your body is primed to melt off a lot of fat after your 7 minutes of intense weight training… and you will drop the fat if you do this workout right.

You start with 3 minutes on the exercise device of your choice (I prefer the treadmill.)

You work your way up to 85-90% of your maximum heart rate, or a perceived exertion rate on a scale of 1-10 of 7 to 8. No more is needed to get the desired results.

You stay at this level for just 3 minutes.

Then you cool down for 3 minutes.

That’s IT.

That’s your entire cardio workout and weight-training workout… all in 16 minutes (about 20 with a warm-up.)

And you will progress faster, burn a lot more fat, and save SO much time you may have to take up a new hobby!

Get more info here:

7 Minute Body workouts <– fastest bodyshaping workout EVER

You may have this gene.

It may be turned “off” right now… in fact it probably is.

There’s a problem with that:

This gene helps you melt off bodyfat.

It would be pretty nice to turn that sucker on, right?

Here’s the article on…

1. What SIRT1 is;
2. How you can “turn it on”
3. How to keep it on

What Is SIRT1?

Simply put, SIRT1 is a “rescue gene”. This gene is activated during times of fasting to, for a very SHORT period of time, access more stored bodyfat.

That’s a good thing.

The problems are…

1. Fasting is not good for the metabolism if done for more than a day;

2. This trick doesn’t work well over the long-run.

SIRT1 is practically dormant in most people as we have a surplus of food. We consume, on average, about 30% more food than our bodies require every single day.

It’s no wonder this gene went to sleep…

… and it’s time you wake it up.

How To Turn On SIRT1

As mentioned above, fasting for a day will activate SIRT1 if practiced for a few weeks. So you eat one day, fast the next, and keep this up for 1-2 weeks.

But… let’s face it. Most of us do not like the idea of NOT eating for a full day.

So I have two alternatives that work just as well to activate SIRT1 and NOT shut down your metabolism over the long-haul (as weekly fasting like this can do.)

TIP 1: Do a fruit fast instead

If you want to try a fruit fast every other day you can do so. This is much healthier and much easier on the body than an all-out fast.

However, for some people the sugar in fruit can trigger over-eating… and we don’t want that.

TIP 2: Stagger your calories

I teach this trick here:

Why This Works <--- click.here

But I take it a step further: I let you in on how you can stagger your “macronutrients” and your calories without having to think too much about it.

I call this my “Favorite Foods Plan” because it demands you consume high-calorie foods that you enjoy at specific times on specific days.

The other days are low in calories, higher in lean protein, but still contain real food.

Fasting is not necessary. The “starvation” switch that triggers SIRT1 has been shown to be triggered after only a day or two of low-calorie eating.

You just can’t do that very long without higher- calorie days… and THAT is the nifty trick you need to learn.

I wrote the book on the subject… literally. : )

My Guide To Fatloss <--- click.here

How Do You Keep SIRT1 “On”?

Simple: You stay on this cycle-your-calories dietplan… yep. That’s necessary. This is for LIFETIME fatloss… not a crash dietplan… they never, EVER get you what you want.

You want to be lean for life… no exceptions.

So to do that you need all the genetic help you can get…. and SIRT1 is part of that plan.

Turn it on today.

Go here now –

Turn On Your Fatburning Gene <--- click.here

Remember:
Don’t Quit. Get Fit!

P.S. I’ve made the science part of this article pretty straight-forward. Personally I love science stuff but I slept through most of the boring parts. ; )

However, this is science you can USE… as in right now… today…

And you definitely need to make sure SIRT1 is alive and well… working away to help you shed more weight…

Turn On Your Fatburning Gene <— click.here

A few years ago I released a book whose title was more reminiscent of a line out of “There’s Something About Mary” than a serious work on fitness. “7 Minute Muscle” — yep, it’s getting more and more difficult to distinguish fact from parody.

Since that time its kissing cousin, “7 Minute Body”, has been released, featuring a complete in-home version of the same workout principles covered in 7 Minute Muscle, as found below:

7 Minute Workout Solution <--61%Off

Here’s the real irony: Of the 127 testimonials I’ve received so far that I deem worthy of publishing on the web, over forty were from fitness professionals. I’m not talking about “doctors” with a gut as large as their paycheck. I’m speaking of men and women with both academic and real-world experience in the fitness and bodybuilding world.

There were exceptions of course. My friend John Berardi, while saying some nice things about the work, couldn’t endorse it due to the emphasis on shorter training sessions. That’s cool. Everyone has a different approach. But the overwhelming number of folks with consonants behind their names — those who read the book and applied the principles — had wonderful things to say.

There’s a reason for that: The workout protocol is based on the science of hypertrophy as well as psychophysiology, the study of the mind/body connection.

I will delve into the mental aspects of the protocols in a later article. For now, since most of you are experienced, educated and (dare I say it) hard-core, let’s delve into the meat.

7 Minute Muscle (and 7 Minute Body) is primarily a density-based training system. It demands varying rep ranges done within specific time periods. The protocol factors six of the primary variables of hypertrophy, or muscle growth: Intensity, Load, Volume, Density, Time and Force. (Time includes rest intervals as well as the time required to perform a given task.)

A layman’s take on one of the basic laws of physics states that time and energy are interrelated. Doing the same amount of work in less time demands more energy, which translates into more power. While power is a factor in training, our interest is focused on forcing muscle growth and adaptation. This is also an element of time and energy. More energy expended in less time = more power.

If you break down the typical 3-4 set bench press routine, with reps starting at 12 and ending in the 4-6 range, with longer rest intervals between heavier sets, you’ll find that the aggregate weight lifted is “less” than a protocol like 7 Minute Muscle, which uses ‘less’ weight (easier on the joints) but demands more work in less time. In other words, X amount of repetitions done with Y amount of weight in just 5 minutes (phase 1 of our two-phase protocol) ends up being greater than your typical 3-4 set protocol, despite the fact that more weight is used in the latter.

Other routines, of course, utilize this factor of density. Vince Gironda’s infamous 8 sets of 8, EDT and so-forth. 7 Minute Muscle goes a bit further by varying rest, load factors and repetition range. Reps will vary from as low as one rep to as much as ten, and all of this is at the trainee’s discretion.

They have only one real objective: Increase the aggregate repetition count from one training session to the next. Since time is limited (broken down into two phases: A Power Phase of no more than 5 repetitions and a Mass Phase of no more than 10 repetitions) the trainee is given a system that more accurately measure the seventh and most crucial factor of hypertrophy: Progression.

More work in less time. Variable repetition ranges. Variable rest intervals. And all in seven minutes (for beginners.) Intermediate and advanced-level trainees are given 14 and 21-minute protocols if they wish to implement them. I myself rarely go beyond 14 minutes, as that is all that’s required to stimulate muscle growth.

I will cover health factors, cardiovascular work, ab training, and the science of mind and body in future articles. For now, give 7 Minute Muscle a shot. There’s nothing funny about it, except for the fact that you’ll be laughing all the way home from the gym as you finished your killer workout while your buddies were still warming up.

And, for this week only, you can get it at a 61% discount. You’ll get everything: 7 Minute Muscle (the gym-based workout) and 7 Minute Body (the in-home workout) plus the six training videos today for less than the cost of a cheap dinner.

It’s a system and a price that’s impossible to beat.

Go here now:

7 Minute Workout Solution <--61%Off

P.S. You’ll thank me later for the months of time I’ve given back to your life… not to mention that new body in the mirror.

Remember:

Train Hard. Train Smart. And Train Cheap…

7 Minute Workout Solution <--61%Off

Cancer sucks.

Think that’s a naughty thing to say?

Consider this:

I was speaking at a conference last week when I glanced out into the audience. I saw a muscular dude with a t-shirt that said, in huge letters no-less…

“F – - K CANCER.”

There were NO dashes in his version… that was added by me for your sake.

I mentioned from the stage that I loved his shirt. Sure, it was profane, but I hate cancer so much I didn’t care.

Afterwards we struck up a friendship. He was an Aussie rugby player and one super-nice guy. We hit the gym together and managed to come to agreement on the fact that American football is superior. (A bit of levity in an otherwise somber article never hurts, right?)

What perfect timing… his t-shirt, that is.

This week, it is ALL happening.

An unreal number of fitness professionals, including myself, are donating their time and energies into whacking this thing called cancer into submission.

We have put together some incredible gifts for you just for helping us out.

Go see what’s up…

http://www.fitprosagainstcancer.org/ <--- go here by ALL means!

Notice the “.org” … that’s because this is 100% for charity. Not one dime is kept. Proceeds all go to the American Cancer Society.

My good friend Scott Colby started this fundraiser when his uncle was battling for his life with the “C-word”… a battle, I’m sad to say, he lost last week. Our thoughts are with him.

But his fight was not in vain. His fight spurred this movement and my contribution, however silly or meaningless it may in fact be.

So here we go:

I have discovered the CURE for cancer.

CURE as in C.U.R.E.

“C” is the most important.

“C” is for CASH.

If we spent 1/10th of the money we spend on war and started dumping CASH into cancer rather than crude oil into the Gulf, we’d cure cancer in about as much time as it took me to write this article.

That was overly optimistic… but who cares. It’s the point that counts.

Let me lay it on the line for you… and if I lose subscribers for this, too freakin’ bad.

Right now Americans spend billions of dollars on pure junk food… and you Brits are not that far behind. British kids are gaining fat at nearly twice the rate of American kids, and our children are among the most obese in the history of HISTORY.

Fat kids usually, but not always, means fat parents… or lazy parents. Or both.

Again, shoot me. It’s the brutal truth.

Why does this matter?

It matters because the math, unlike the seriousness of this problem, is crystal clear. Americans alone spend $25 more per month on food than they need, and this was from a study done in 2009. The recent data is not even out yet.

$25 more than is necessary to sustain and nourish the bodies and minds of every member of a household of four.

And that $25 is spent entirely on junk food.

Note that this does not take into account eating out, something the average family does at least four times per week.

Let’s just be conservative and say we only waste $25 per family of four on food we do not need. Fair?

The population of The United States is a tad over 300,000,000.

Divide that by four.

That’s 75,000,000.

To be fair, this is not a perfect equation. I’ll deduct a reasonable percent from our total for a fudge (pun) factor.

Let’s run with 50,000,000. Nice, round, nifty number.

Multiply that by $25.

Total: $1,250,000,000 dollars.

PER MONTH.

Folks, that’s $15 BILLION dollars per year that could, in a perfect world, go to fight cancer. Or AIDS. Or education…

But let’s stick to cancer.

Want to know what we currently spend on cancer?

No, you really don’t. It’s not even close to that.

Now for the real sticker shock: Due to cancer-related illness, medical costs, insurance premiums, and loss of labor, cancer costs us $150 BILLION per year in economic loss.

QUICK: Name one company who is led by a human with a single brain cell who would NOT spend $15 billion to save $150 billion.

I’ll wait…

That’s what I thought.

Yep, the cure for cancer starts with CASH.

You can donate some here:

http://www.fitprosagainstcancer.org/ <--- go here by ALL means!

Let’s continue on…

“U” = UNDERSTANDING.

You have to understand your enemy in order to win a war.

Do me a favor: Go into a public place.

Look around.

One person in five that you see will die from cancer, and that’s if they’re lucky. The updated numbers are more like 1.3 in five, given our dietary and environmental decline.

If there was a terrorist threat that was announced on the news that threatened the lives about 50,000,000 Americans, how seriously would you take it?

Good. Now we understand the serious nature of this, one of nature’s most efficient and vile terrorists.

“R” = RESEARCH.

Cash alone is not going to cut it. Cash has to be funneled directly into research and not into some bureaucrat’s back pocket. The only way this is going to happen is when every single one of us gets pissed off enough to complain about it.

Remember, we still hold the power of the vote.

Vote smart, then stay on their ass… make them follow through.

Make your donation mean something by helping to ensure the organizations you donate follow through.

Finally…

“E” is for EMPATHY.

Empathy and sympathy are cousins, but they’re really not the kissing kind. One is visceral; the other emotional. To truly empathize with someone is a gift if you yourself do not have the problem or challenge the other is facing.

If you’re a victim, empathy comes easy.

For guys like me, one who has never truly faced this demon from the 7th Circle of Hell called “cancer”, empathy is difficult.

But I’m learning.

Really.

So can you.

I’m asking for your help today, but I’m giving you something valuable in return.

Please go see what we’ve done to make empathy a lot easier…

www.fitprosagainstcancer.org/ <--- go here by ALL means!

My thoughts are with each of you who have struggled with this disease and/or lost loved ones to it.

My dreams are firmly fixed on a CURE within my lifetime.

And by CURE I mean the real thing… not just a pithy little acronym scribbled by a fitness author while listening to Guns-n-Roses a bit too loud.

I jest… GnR can never be too loud.

Let’s get to the cure, folks.

http://www.fitprosagainstcancer.org/ <--- go here by ALL means!